Grow repeat orders/Loyalty & Rewards

Everyregular, rewarded.

Points per dollar. Tiered status (Bronze · Silver · Gold). Birthday rewards. Surprise drops for VIPs. All native — no third-party loyalty app. All visible in the branded app + at checkout.

Points + tiers built inBirthday auto-rewardsVIP surprise drops

Maria H. · Gold tier

$1,840 LTV
Progress
7 of 10 trays earned · 3 more for free entrée
Bronze
1× points
Silver
2× points
Gold
3× + priority
🎂 Birthday week — free dessert auto-applied
Repeat lift
+0pt
Within 90 days
Reward redemption
0%
vs. industry 14%
VIP retention
0%
Year-over-year
Setup time
~10 min
Defaults are tuned
— 01 / Points + tiers

Bronze, Silver, Gold. Each step earns more.

Default: 1 point per dollar. 50 points = free side. 100 points = free entrée. Silver (500 lifetime) earns 2x. Gold (1,500 lifetime) earns 3x + priority pickup. Configurable per restaurant; defaults are tuned to encourage 3-tier movement.

  • 3 tiers: Bronze · Silver · Gold
  • Earn-rate accelerators per tier
  • Visible progress bar in the app + at checkout

Maria H. · Gold tier

$1,840 LTV
Progress
7 of 10 trays earned · 3 more for free entrée
Bronze
1× points
Silver
2× points
Gold
3× + priority
🎂 Birthday week — free dessert auto-applied
— 02 / Birthday + surprise drops

The moment that matters, comped.

Birthday week: a free dessert SMS, auto-redeemable. VIP surprise: random month, a free entrée. Both move the needle more than discounts because they feel personal. We track redemption + uplift per guest.

  • Birthday-week auto-comp
  • VIP surprise drops (1–2x/year)
  • Per-guest uplift tracked + reported

Marketing queue · next 7d

14 scheduled
Mon9 AM
New menu launch
VIP segment
Email
Mon3 PM
Behind-the-scenes reel
Public
Instagram
Tue11 AM
"We miss you" 20% off
Lapsed (392)
SMS
Wed12 PM
Wednesday wing special
Public
Google
— 03 / Visible at the moment of purchase

Points displayed at checkout. Redemption in 1 tap.

Guest sees "You have 87 points — redeem for a free side" right at checkout. One tap to apply. Auto-applied at Gold if they have enough for a free item. No 'forgot to use my points' moments.

  • Points + redeem option visible at checkout
  • Auto-apply for Gold tier
  • Order-level + lifetime point view in the app

New order · #248

● Live
Maria H.
Pickup · ready 7:14pm
$42.80
2× Margherita pizza$28.00
1× Caesar salad$9.50
2× Sodas$5.30
★★★★★

“Loyalty redemption is 63%. Industry is 14%. The difference is that it's in the app, not a punch card I have to remember.”

RC
Reuben Carter
Reuben's Reubens, Brooklyn
How it works

Live in minutes.

1

Pick a points config

Defaults work. Tweak earn-rates and rewards if you want.

2

Enable in checkout

Visible in your storefront, branded app, and POS.

3

Watch repeat climb

+24pt repeat rate is the median lift in 90 days.

Questions

Asked and answered.

Can I use punch cards instead?+
Yes — punch cards are supported, but redemption rates are 4x higher with points-in-app. We recommend points.
What about referral bonuses?+
Built in. Guest-to-guest referrals earn points for both sides on the new guest's first order.
Can I run double-points promotions?+
Yes — by day of week, time of day, or for specific dishes. Schedule in advance.
Does this work without the branded app?+
Yes — points + tiers display on the storefront and at the POS terminal. The app just makes it more visible.
Related

More from Grow repeat orders

Repeat is the cheapest growth

Make every regular feel like one.

Loyalty isn't a punch card. It's points, tiers, and a free dessert on the right day.

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Loyalty & Rewards — KitchenRush